Wednesday, August 11, 2010

Alexa Chung is Really Pepe!

MTV personality Alexa Chung, is not only heating up the small screen screen with her unique sense of style, but now you can catch her in magazines and billboards all over North America. Chung has teamed up with Pepe Jeans as the face of their fall/winter 2010 campaigns.

This isn't the first time Chung has worked with the denim label, she modelled in their spring ads as well. But this time around Chung is coupled up with hot male model, Jon Kortajarena for a very hip ad. And boy does this duo look good! The pair look as cool as ever in their denim frocks. Denim-on-denim looks never looked so good! Plus it's Pepe Jeans. I never thought Pepe Jeans could look this way at all; trendy, stylish, hip and young. They really chose the right spokesmodel in Chung to represent their label.

I love Chung's personal sense of style because she makes it look effortless and so easy. And it seems the ad campaign went for the same feel. Each outfit looks like something the stylish Brit would pull out of her closet and wear on a regular day out on the town. What I love most about her sense of fashion, is that it comes with ease and looks fun. And this campaign captures that to a "T". I like.

Check out more pictures.


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