Tuesday, January 25, 2011

Prada's New Blossoming Spring Campaign

"Praises due to the most high, Allah.
Praises due to the most fly, Prada.
Baby Im magic, Tadah!"
-- Kanye West "So Appalled"

Fashion is all about moving forward and finding innovate and imaginative ways to express oneself through the art of clothes and accessories. For Prada the next step for their spring and summer 2011 collection is a major one. Not only will they have major print ads in every magazine possible, the fashion house has also decided to go digital with a video campaign.

It stars models Kinga Rajzak, Arizona Muse, Mariacarla Boscono, Zuzanna Bijoch, and Tati Cotliar. The stunning ladies are caught on tape drapped in bright furs scarves, stripes, sunglasses, shoes and bags. Très fancy.

The photography for the print ads were shot by Steven Meisel. You can check out both the print ads and video for Prada and let us know which form of advertising you think will be more effective for the fashion house.

Either way I love the ads. They both are fun, exciting and get me so excited for the warmer months. My fave so far, the fun prints for shoes! I wonder if all the other major high end brands will follow suit?

Check out both below.


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