Monday, February 21, 2011

Fashion With a Heart -- H&M

As all you fashion lovers know, it is that time of year for H&M to announce their Fashion Against AIDS (FAA) campaign. This year the collection is a unisex sporty collection great for both him and her.

This is the fourth year H&M has done the FAA collection, which it's main goal is to promote safe sex and HIV/AIDS awareness through the collection. The line is set to launch April 28th as part of H&M's Divided department and 25% of the sale proceeds of the collection will be donated to youth HIV/AIDS project around the globe.

Ann-Sofie, the Head of Design at H&M said about the collection, “We wanted to create a unisex collection with a sporty vibe. It felt really liberating to think of the cut, the shape and the fabric first before thinking of what gender it should be for. Key pieces are the slogan T-shirts as well as the sports style jacket with zip details, which can be worn in all sorts of ways. FAA is vital because it is still so crucial to make young people aware of HIV and AIDS.”

Check out the ad campaign and some of our favourite pieces.


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