Monday, May 30, 2011

Riding in Style

We all heard about riding in style and pimping your ride. Usually that means buying a nice Mercedes, putting on some fancy chrome rims or fixing up the paint job. But Gucci took it to another level. Introducing the new Gucci car. The house of Gucci has teamed up with Fiat 500 to create a one-of-a-kind fashionable whip.

The campaign stars supermodel Natasha Poly and was shot by Mert & Marcus. The release of the car also commemorates Gucci’s 90th anniversary. The car features Gucci's signature trademark Gucci’s red and green stripes below the window. Inside the car it has Gucci strip seat belts, carpets, shifter and key fob. And of course the Gucci car comes with full line of Gucci accessories to matched called "500 by Gucci." The collection features a full suitcase, travelling accessories, driving gloves, a track suit, a bomber jacket, a watch and of course sunglasses! It's a full Gucci lifestyle. The car costs €17,000, which is $23,776.82 Canadian. It will be hitting North America at the end of the year.

The car looks oooookkkkaaaayyyyy and to me in these ad campaign it look likes the Gucci logo is literally just photo shopped on the car. And to be honest, I was expecting the car to be a bit spacious and exclusive looking. To me it just looks like a fancy KIA. But still, any car is better than no car!

What do you think? Let us know if you will be getting the Gucci ride.


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