Liipstik: Estée Lauder's New Face of Beauty

Yesterday, Estée Lauder announced model Joan Smalls is the new face and spokesmodel for their skincare and cosmentic lines. The global advertisments will begin to appear in May 2011.

Smalls was born in Puerto Rico and is the first Puerto Rican spokesmodel for the brand. Jane Hertzmark Hudis, Estée Lauder's Global Brand President, is very excited to have the new model join the Estée Lauder family. She tells the Vancouver Sun, "We are thrilled to introduce Joan to women around the world. She truly reflects Estée Lauder’s modern vision of global beauty.”

You may recognize Smalls beautiful face. Since 2007, the IMG model has been taking the modelling world by storm. Smalls has shot for all the major fashion publications in the globe. She has rocked the runways in New York, Paris and many more worldwide. She has also starred in global campaigns for fashion houses like Givenchy, Marc Jacobs, Gucci and The Gap. Not to mention the 22-year-old is also in the recent Alexander McQueen tribute video "To Lee" by Nick Knight.

Right now Joan is holding the 18th spot for the top 50 models in the world.

Landing a beauty campaign is one of the greatest accomplishments a model can land during their career and with this under her belt, Joan is one step closer to supermodel status. I love the fact that cosmetic companies can embrace the beauty of all cultures and ethnicities. The colour of beauty goes way beyond blonde hair and blue eyes. With Joan's new campaigns coming soon and being the first Puerto Rican model is a huge step to make diversity accepted in the modelling world. I love this girl! Congrats!

Peep some pictures of Joan's work and the Alexander McQueen tribute video "To Lee" by Nick Knight.

xoxo
Liipstik