Thursday, September 23, 2010

The Bono Bag

Rock star, humanitarian and handbag designer?

That's right! Bono and his wife, Ali Hewson, star in the new Louis Vuitton ad campaign. What's so special about this ad is the famous U2 singer exclusively designed the bag that his wife is holding in the picture. Part of the proceeds from the bag will go to help fund the cotton plantations in Uganda.

For Bono this is more then an ad campaign and a new Louis accessory. Bono created the Edun, which is a fashion brand that supports jobs and fair trade in Africa. Louis Vuitton supports the brand and they have collaborated with the rock star to create the Keepall model handbag.

Everything about the bag was created by Bono, even the special key chain with charms. You can get a hand on it for $4,900.

The bag is actually nice, classic and chic. I likey. Check out pictures of the bag and the making of the campaign, which was also shot in Africa.


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