Wednesday, May 25, 2011

The Scent of a Strong Woman

In celeb fragrance news, fashion designer, Diane von Furstenberg is gearing up to launch her new fragrance called "DIANE" in the fall, which will also come with additional beauty products. The fragrance was inspired by the power of women and features frangipani and violets scents.

Not only is Diane known for her very famous and iconic wrap dress, she is also one of the strongest and leading leading in the fashion world and coming out with a project like this comes as no surpise. The brown haired beauty said she created the scent for strong, inspirational women and wanted to put the power of women in a bottle. Von Furstenberg told Women's Wear Daily, "I wanted a perfume that reflected womanhood — what I know, what I feel about being a woman — and the power that we all have that we can be the woman we want to be. I feel like in the past 10 years, people have forgotten the magic that a perfume can have, and the power that it has. And therefore, I definitely wanted to do something powerful and seductive, without being aggressive.”

The DVF perfume will hit Europe and North America in October and then of course will take over the world. You can grab your hand on a bottle at a Sephora, Bloomingdale’s or Nordstrom near you.


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