Friday, February 25, 2011

CK One Ad Campaign

CK One is really trying to make that comeback right about now, they've enlisted the edgiest and hottest models to be in their new ad campaigns. Fashion sweethearts Abbey Lee Kersaw, Lara Stone, Alice Dellal and Cassie are working it out in the ad reminiscent of the original Calvin Klein ads from the 90's. Steven Miesel, is the man behind the lense for these ads and I'm actually loving what I'm seeing, the commercial is tres cute, I mean who doesn't love sexy guys and girls in their skivvies? Lol.

“It’s a great evolution of the original campaign,” CKI president and chief executive officer Tom Murry said. “It’s what the original campaign and the DNA of ck one stood for, but made relevant and current.” … There are four different iterations — for Jeans, Underwear, Fragrance and one for all categories — with more than 60 differently edited variations, some of which specifically target Asia. A key purpose is to drive traffic to, which offers profiles of the cast and background content, and lets visitors upload their own ck one video versions"

Seems like they've put a lot of creative thought and financial backing behind this new campaign, can Calvin Klein come back on top?



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