CK One Ad Campaign

CK One is really trying to make that comeback right about now, they've enlisted the edgiest and hottest models to be in their new ad campaigns. Fashion sweethearts Abbey Lee Kersaw, Lara Stone, Alice Dellal and Cassie are working it out in the ad reminiscent of the original Calvin Klein ads from the 90's. Steven Miesel, is the man behind the lense for these ads and I'm actually loving what I'm seeing, the commercial is tres cute, I mean who doesn't love sexy guys and girls in their skivvies? Lol.

“It’s a great evolution of the original campaign,” CKI president and chief executive officer Tom Murry said. “It’s what the original campaign and the DNA of ck one stood for, but made relevant and current.” … There are four different iterations — for Jeans, Underwear, Fragrance and one for all categories — with more than 60 differently edited variations, some of which specifically target Asia. A key purpose is to drive traffic to ckone.com, which offers profiles of the cast and background content, and lets visitors upload their own ck one video versions"

Seems like they've put a lot of creative thought and financial backing behind this new campaign, can Calvin Klein come back on top?

xoxo,

Liipstik

Video Flashback -- Its me and YOU!!

For some reason this song has been on repeat on my Ipod for the last week, the catchy beat, and the seductive lyrics have me singing this everywhere, on the train, bathroom and cooking dinner lol. I loved this Cassie song when it first dropped, I dont know if it was Cassie's stunning features or the actual song that drew me in but I was hooked. Although Cassie doesn't have any current material out, her steamy on-again off-again relationship with rap mogul Sean "Diddy" Combs keeps her relevant and in the centre of the publics eye!

Today is a chill day and I'm definately on "crush-mode" so this song is totally fitting for my mood. Check the "Me and you" video and some pics of this model turned singer!!






xoxo,

Liipstik